The Death of the Album Campaign

Beyoncé shocked the world when she surprise-released her self-titled 5th studio album on December 13th, 2013.

Almost everyone remembers where they were when Beyoncé released her self-titled fifth studio album. It was one that made a significant impact, albeit having been brought upon the world without any sort of warning. Following its release, many artists repeated Beyoncé’s method and put out projects with little to no prior notice. Within the first three days of its release, Beyoncé had sold over 828,000 digital copies worldwide and…